Focus Groups – Facilitating and Data Collection
Designing, facilitating and gathering data are critical in the design of effective focus groups. Ikon Marketing Group offers focus group management that will provide you with honest, dependable information.
Beginning with a discovery meeting to outline the specific goals of the research, we then design a facilitation plan that will gather honest and reliable data from participants. Our team identifies and gathers the proper audience, facilitates the research and captures the data in a non-intrusive manner.
Following the focus group discussion, we analyze the data and present you with a comprehensive report which includes everything from questions asked and responses given to interpretations on how to react. The reassembled data is now meaningful, actionable information.
Marketing
- Consulting
- Marketing Communications
- Strategic Marketing Planning
- Email Marketing
- Writing and Editing
- Event Management
- Focus Groups – Facilitating and Data Collection
- Community and Public Relations
- Educational Seminars and Public Speaking
- Photographic and Video Direction
