Search Marketing and SEO - Kennewick, Richland, Pasco
Your website should perform for you much the same as any other sales materials that your sales staff uses. The goal in this client contact is conversion. Whether a conversion is the sale of a product, contact information captured as a result of a visit, or direction to a landing page for a specific course of action, conversion is what is truly important.
At Ikon Marketing Group, we believe in using the search engines, proper content development, advertising, and analytics to help us drive traffic to a user friendly website that measures and increases your ‘relevant’ traffic – and turns that traffic into valuable conversions.
The form and structure of your website content also impacts the sites ranking on search engines. Our team of writers and editors will draft content for your website that is scripted to present your company and products in the most effective way while also being “search engine friendly.” With copy that is scripted specifically with these two goals in mind, you will be assured of a site that will be visible and promote your company well.
Search Engines
Our team of professional Search Engine Optimizers work with your site to ensure that you get the best results from popular search engines such as Google, Yahoo, Ask and several others. Search engines are constantly changing their methods of determining ranking, and to ensure that your site remains as high in their index as possible, we can provide a monthly analysis of your site’s performance, edit content, and update your information to search engines so that your site can be re-indexed properly and effectively.
Online Advertising
We understand how to approach traditional advertising methods of print, radio, and televised campaigns, and combine that with the skills of web-based advertising. Whether it is best to run a Pay Per Click campaign with Google, Yahoo or Facebook, or if you want to add your site to local online papers, we can help you spend your marketing dollars wisely.
Website Analytics
Websites can gather a great deal of statistics and numbers. valuable information from your visitors who have actively expressed an interest in your company and products. Ikon Marketing Group has the background and knowledge to collect, interpret, and explain the data on a regular basis for you. Our analytical reports consist of the data collected from users of your website in order to analyze the site’s functionality, popularity, effectiveness, and efficiency. Our experts will make recommendations based on these reports to ensure your website is working for you from month to month. As modifications are made, users to your site will be more directed to the products and information they are seeking and conversion rates will increase.
